Studio Repetto
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Bar Morena da Ugo

World renowned Bar Morena da Ugo opened its doors in 1968. Situated in the heart of Portofino, Italy's picturesque piazzetta, it serves as a gathering place for locals, designers, artists and worldly jet set present to enjoy its famous paciugo, peach bellini or delectable tomatoes with the charming owner Ugo at its helm. Studio Repetto has designed a new logo, identity, marketing collateral and apparel for Bar Morena da Ugo embodying its riviera elegance and saturated color palette.

Jessica Repetto for Bar Morena da Ugo in Portofino

Jessica Repetto for Bar Morena da Ugo in Portofino

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Jessica Repetto and Studio Repetto for Bar Morena da Ugo in Portofino

Jessica Repetto and Studio Repetto for Bar Morena da Ugo in Portofino

Jessica Repetto and Studio Repetto for Bar Morena da Ugo in Portofino

Jessica Repetto and Studio Repetto for Bar Morena da Ugo in Portofino

Jessica Repetto and Studio Repetto for Bar Morena da Ugo in Portofino

Jessica Repetto and Studio Repetto for Bar Morena da Ugo in Portofino

Jessica Repetto and Studio Repetto for Bar Morena da Ugo in Portofino

Jessica Repetto and Studio Repetto for Bar Morena da Ugo in Portofino

Jessica Repetto and Studio Repetto for Bar Morena da Ugo in Portofino

Jessica Repetto and Studio Repetto for Bar Morena da Ugo in Portofino